Last updated: 17 February 2025
Contact: [email protected]

1. Introduction

This Privacy Policy explains how Agurotech B.V. (“Agurotech”, “we”, “us”) collects, processes, stores, and protects personal data and system-generated data when you use the Agurotech Monitoring & Decision Support System.

2. Data We Collect

(a) Account & Contact Data

name, email address, organisation, account credentials

(b) System & Device Data

– sensor readings (VWC, EC, temperature), weather station data, frost sensor data
– GPS or field location data (manual or user-provided)
– device identifiers, IP address, log files

(c) Operational Data

– crop information, soil information, field management inputs
– alerts, configuration settings, usage logs

(d) Support Data

communication with Agurotech, troubleshooting logs, tickets

3. Legal Basis

Data is processed based on:

• performance of contract

• legitimate interest (product improvement, security)

• consent where required

4. Purpose of Data Processing

Agurotech processes data to:

• deliver software and system functionality
• generate insights, alerts, and models
• improve algorithms, products, and system performance
• provide customer support
• comply with legal obligations

Aggregated and anonymised data may be used for product development, scientific research, and commercial insights.

5. Data Sharing

We may share data with:

• hosting providers
• telecom/connectivity providers
• satellite and weather data partners
• authorised distributors and integrators (only when required for support)

We never sell personal data.

6. Data Ownership

• Users retain ownership of manually provided farm and field data.
• Agurotech owns sensor data, derived data, algorithms, and generated insights.

7. Data Retention

Data is retained for as long as necessary to provide services or comply with legal requirements.
Users may request deletion where legally permissible.

8. Security

Agurotech implements industry-standard security measures, including encryption, access controls, and monitoring.

9. International Transfers

If data is transferred outside the EU, Agurotech uses approved safeguard mechanisms.

10. User Rights

Users may request:

• access to their data
• correction or deletion
• export of certain data
• restriction or objection to processing

Requests can be made via [email protected].

11. Changes

Agurotech may update this Privacy Policy. Continued use constitutes acceptance.